All of these placement decisions are made through a planogram. It shows that visibility, presentation, and a calculated rotational plan of products is vital for motivating sales. “67% of brand decisions are made in-store, which highlights the significant effect that the store, aisle, and shelf have on a shopper’s decision.” -Maria Georgiou, Shelf and Assortment Director, Nielsen EuropeĪ Bonafide Statement – Facts never lie! Another interesting fact, >60% purchase decisions are made at the point of sale. More than ever, effective implementation of fundamental principles such as Planogram Compliance is necessary for retail success amongst millennials and Gen Z. Undeniably, an online presence is essential but forgetting retail basics causes further damage. In this state of panic, CPG firms have abandoned the basics of retail merchandising over intense efforts to digitize their businesses. The closure of thousands of retail stores from established brands such as Payless, Radioshack, and Kmart, witnessed in this decade, adds to their fear.
Retailers are petrified with the recent decline in foot traffic at brick-and-mortar stores.
